New Haven

Branding

This was a branding concept I did for an imaginary hot air balloon booking site called Newhaven. I wanted the posters to feel super clean and vibrant, with the balloon itself doing most of the talking. Big skies, bold color, not much else.

The text is short and to the point. Just enough to make you curious and give it a bit of personality. I tried to keep everything balanced: minimal layouts, modern type, and images that feel like an invitation.

It’s a simple idea, but I like how fresh and open it turned out. Something that makes you want to look up and think, “yeah, I’d be up for that.”

-designed in Figma, mockups made in MANEKEN, animated in Lottielab